Web Hosting Providers are responsible for hosting your website and safeguarding your data. While a great web host can speed up your website and attract more customers, a comparatively inadequate one can break your business.
eCommerce website owners understand the importance of fast loading time all too well. A split-second delay in website loading can subtract a customer. In this era of seamless connectivity and e-shopping, your brand image depends on the looks and performance of your website. Online shopping standards have risen exponentially in the past few years. Thus, a sluggish website with a lengthy loading time will not attract any buyers, no matter what product you’re trying to sell.
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Key factors that link your business growth to the Web Hosting Provider:
Uptime
A feature that makes your website accessible to the customers at all times, at all costs.
The true impact of a Web Hosting Provider on your business can only be felt once your website starts experiencing growth. A reliable web host will withstand anything and keep your website running. In that case, “Uptime” is a feature that you must look for when choosing a provider. The current industry standard for uptime stands at 99.9%; anything below that is insufficient in 2023.
Storage Quality and Speed
A metric that ensures your customers are not facing difficulty visiting your website
Make sure that your provider is using high-quality SSDs for storage. On top of that, these Storage devices should be under maintenance and human supervision all the time.
As your provider will be responsible for safeguarding your sensitive information, inspecting if they have security measures in place is essential. As for speed, the loading time must be under one second.
Bandwidth
It makes your website more accessible to your customers and visitors.
Sufficient Bandwidth is necessary to handle a large number of visitors. In a typical scenario, how much bandwidth you need is directly proportional to the size of your business. It’s crucial to allocate extra bandwidth to accommodate occasional traffic spikes during sales or holiday seasons. Other than that, having more bandwidth is also important to ensure smartphone usability, stability, and scalability of your website.
eCommerce Features
It makes you the captain of your ship.
eCommerce features enable you to achieve total control of your website and all its functionalities. These features are often present in the CMS platform of your choice. These features may include monitoring services, security certificates, secured payment services, Email services, and carting functionalities. An eCommerce-centric Web Hosting Provider will have plenty of such features at their disposal.
Omnichannel Technical Support
Necessary to safeguard against unwanted issues and technical difficulties.
Nearly all Web Hosting Providers feature 24/7 Tech Support. However, it’s more important than you might think. A simple technical issue can hamper the experience of your visitors or halt all transactions of your eCommerce site for hours. Such a timeframe can have a devastating impact on your business. That’s why having a Web Hosting Provider that guarantees multi-channel technical support is crucial.
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Web Hosting Providers create the foundation that your website stays on top of. It’s essential to take time and decide which provider will suit your business needs. Additionally, choosing the right package matters as most providers have more than three or four packages available. No serious business or Startup can survive without a great-performing and well-presented website.